From its humble beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's rebellious image has resonated with generations of riders, inspiring a sense of freedom and adventure. But in recent years, Harley-Davidson has been strategically adapting its brand identity to connect with new audiences. The company has been investing i

From its modest beginnings in Milwaukee, Harley-Davidson has become a global icon. The brand's powerful image has resonated with generations of riders, powering a sense of freedom and adventure. But in recent years, Harley-Davidson has been actively evolving its brand identity to resonate with new audiences. The company has been focusing on electr

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